TripAdvisor reviews are now live on VisitScotland.com
Our TripAdvisor pilot went live yesterday for around 500 serviced accommodation providers. To see how it renders, do an accommodation search and look for the TripAdvisor logos; alternatively, there are screenshots (and information on its operation) here.
The reviews widget will be activated for a second block of providers very shortly and over the next few months, we will be evaluating how the widget is being used. We will also be monitoring feedback from both customers and the industry at large before, hopefully, extending this initiative to a wider range of tourism service providers.