VisitScotland teams up with TripAdvisor
This month’s big news is that we’ve teamed up with the world’s number one travel review, TripAdvisor, which will allow us to feature independent feedback from travellers on over 500 establishments spread throughout the country.
This exciting new development recognises – and is our response to - the increasing importance that visitors are placing on the views and experiences of their fellow travellers. As more and more people use the internet to plan and book their holidays so they have come to rely increasingly on review sites featuring posts of experiences of destinations, accommodation and activities. Many consider this candid, independent advice an essential part of planning their trip, with recent research showing that traveller-generated reviews are second only to photographs and videos in influencing travel-booking decisions.
From the end of February, visitors to our site will begin to see TripAdvisor branding and reviews against selected properties on accommodation search results and on property detail pages. Used in conjunction with the existing VisitScotland Quality Assurance star gradings, these TripAdvisor ratings will allow our customers to make more informed choices about the best places for them to stay in Scotland, which can only be good for both customers and businesses alike.
For more information, check out these FAQs.
Tags: TripAdvisor
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February 11, 2009 at 7:57 pm
I did not think Trip Advisor covered self-catering.
February 12, 2009 at 9:40 am
You’re right – at the moment, TripAdvisor reviews can only be made of serviced accommodation (hotels, guest houses, etc.) although I believe they are about to trial a system in the US which extends this to self-catering.
March 1, 2009 at 9:11 am
Just passing by.Btw, you website have great content!
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March 4, 2009 at 1:56 pm
Glad you like it!