Homecoming Scotland 2009 ad launches
As the country’s first ever Homecoming celebration moves ever closer, VisitScotland has launched a new TV advert to fire up native Scots themselves, getting them to help spread the Homecoming message and invite friends and family back to Scotland in 2009. The advert features home-grown celebrities from the worlds of music, sport and the movies performing a rendition of Dougie Maclean’s moving tribute to his native land, Caledonia, against a backdrop of iconic Scottish scenes. As First Minister Alex Salmond noted, the song ‘resonates with Scots the world over. For those far away, it is a reminder of strong bonds, full of the promise of return. That is what makes it the perfect anthem for our Year of Homecoming’.
You’ll be able to see the advert in STV, Border and Grampian tv regions from Friday 28 November to Friday 5 December and in cinemas across Scotland. What we’d like you to do then is help us spread the word about Homecoming by sending this link to all your friends and family – especially those living outside Scotland – to let them know about the fantastic programme of over 200 events running throughout the year:
www.homecomingscotland2009.com/news/caledonia.html
For the record, the list of celebrities and locations are:
- Buachaille Etive Mhor, Glencoe – Amy Macdonald
- Glasgow Science Centre – Chris Hoy
- Ring of Brodgar, Orkney – Brian Cox
- Turnberry – Sam Torrance
- Robert Burns Statue, Dumfries – Eddi Reader
- Strathisla Distillery, Keith, Speyside – Kelly Brown & Thom Evans, from the Scottish Rugby Team
- Far Beach, Sutherland – Sandi Thom
- Edinburgh Castle – Sir Sean Connery
- Castle Stalker – Lulu
Tags: advert, Amy Macdonald, Brian Cox, Chris Hoy, Eddie Reader, Homecoming Scotland 2009, Kelly Brown, Lulu, Robert Burns, Sam Torrance, Sandi Thom, Sir Sean Connery, Thom Evans, tv, VisitScotland
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December 17, 2008 at 10:38 pm
The advert is great, can I embed it in my website – I hope so!
December 19, 2008 at 9:29 am
Glad you liked it and feel free to re-use it – the more people that spread the word about Homecoming, the better. You’ll find the code to embed the YouTube version at the very end of the ad.